Inspired by the rich sportswear heritage of adidas’ own archive, and its Global cultural impact, the adidas SPEZIAL collection has affirmed itself an important and integral part of the adidas Originals output over the course of the last two years. Its premium and carefully curated range of product is inspired by the brand’s past, and geared towards a modern, progressive perspective. At the core of the SPEZIAL range lies the idea of adoption and reinterpretation- to create solid products that are then left up to the individual’s interpretation in their styling.
For SS17 SPEZIAL turns its attention to the parallels between British casual culture and Jamaican reggae culture. Two cultures which, at first glance, seem glaringly different but share a host of commonalities. Linked through a love of music, football and fashion, the two subcultures are paid tribute to in reinvented staples of modern menswear. Military inspired jackets, full tracksuits, knitted polos, iconic 3 stripe trainers and leisure shoes all play a part in nodding towards two distinct cultures, and highlighting our similarities rather than our differences.
Iconic adidas footwear silhouettes like the Atlanta SPZL and Jogger SPZL alongside hybrid designsthat have now become of signature of the Spezial range. The adidas Brisbane leisure shoe is reinvented, a mid-top silhouette featured in the exhibition that launched SPEZIAL comes as a low cut shoe entitled the Garwen SPZL. This season’s footwear carries integral appeal that stretches across both of the world’s that inspired the collection.
SS17 sees the return of adidas SPEZIAL’s premium tracksuit and outerwear executions, the Haslingden jacket being reconfigured to nod to the military aesthetic of casuals and reggae culture. Features such as interchangeable patches on the military jackets have been incorporated as subtle nods to subcultures past, whilst still grounding the collection in the design language of modern adidas product.
A 5 minute fashion film featuring Chronixx and shot between Kingston and Lancashire by &SON will showcase this new collection. The film is soundtracked by a dub from Chronixx’s forthcoming album.
adidas SPEZIAL SS17 limited drop will be available on March 17th online and at selected retailers