The colder seasons are back. Thoughts have turned toward wrapping up and layering up. After months of a carefree attitude to clothes wearing, thoughts turn to finding that hero coat – a winter jacket that we will spend so much time in, it will become an essential part of us, an extension of our personality. This AW17, Superdry focuses on finding that one staple wardrobe piece that will see you through the darker evenings and hazy mornings. From lightweight outerwear as summer makes way to autumn, to down jackets keeping you warm in extreme cold, Superdry Men’s jacket will accompany you through thick and thin.

For those looking for a cross-seasonal saviour, smarten up with leather, or go rogue with ripped and ready denim. Our traditional denim jackets have been given a modern twist with Superdry varsity badges, and Sherpa linings. Alternatively, go more sartorial with a wool double breasted coat, which can be paired with casual separates for a high-low contrast.

We’ve gone big this season on our array of Rookie styles, adding military-style fastenings and adjusters, plus practical pockets – functionality gets an upgrade with our take on a classic mod design, adding a contemporary touch. With offerings across a palette including duty green and bullet grey, our fleece-lined styles and detachable faux-fur trimmed hoods will ensure they keep you warm, as well as stand out from the crowd.

If the weather is more unforgiving, our parkas will quite literally have you covered. From heavy duty to cocoon puffa, camo print to glacier, we have a range of styles to meet even the most intense of winter extremities, with the addition of high performance premium down for the very first time.

Last but definitely not least, our iconic windcheater jackets will ensure that they keep the cold out. Totally rebranded for AW17 covering totally fleece-lined arctic styles, colour pop zip jackets with triple layer fastenings and microfibre wind-bombers with faux-fur detailing, these essential outdoor jackets come in an array of colours to fit whatever your personal taste.

Whatever your inclination this winter, Superdry has the jacket you need. Outerwear is back. How we missed it.

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