TraxNYC: A Fusion of Pop Culture and Luxury Jewelry

Nowadays, more men are wearing jewellery, beyond just the traditional Rolex and wedding band. Men’s gold chains and diamond jewellery have really taken off as of late, as they bring individual style, elegance, and prestige into a man’s look.

One of the biggest men’s gold and diamond jewellery makers in the industry is TraxNYC. Situated in New York City’s Diamond District, TraxNYC offers a massive selection of jewellery from the world’s top jewellery designers and also creates custom pieces in-house. The company has created custom jewellery for a variety of big-name celebrities, including Ringo Star, Pharrell Williams, Busta Rhymes and Sean “P. Diddy” Combs, as well as for TV shows, movies and theatre performances, including Showtime’s The Big C.

Founded by Maksud Agadjani in September 2004, TraxNYC began with an initial investment of $800 that Agadjani had collected on his birthday. From those humble beginnings, the company has grown to have an annual sales volume of over 9 million. Agadjani attributes this success to riding the ecommerce wave, as it had begun to surge in the retail market, along with the high quality design and craftsmanship of their jewellery.TraxNYC Mens Gold Chain (84.8kb)

“Over the course of 12 years we have experienced a large variety of business opportunities, encountered interesting personalities, and created many unique pieces of jewellery,” Agadjani said. He continued, “The jewellery industry is a competitive and difficult business that does not fair too well in uncertain economic times. However it has its romantic and adventurous moments. Building a business in the diamond district, which itself is in heart of midtown Manhattan, has been a character building experience that pulls back the curtain on the value of luxury goods, raw materials and shrewd business decisions. ”

Here are some of the unique jewellery pieces TraxNYC has created

Ringo Star Piece Sign

Ringo Star’s Custom Silver and Enamel Peace Sign Pendant TraxNYC created this silver and enamel peace sign pendant worn by Ringo Star on the cover Rolling Stone.

Ringo Star Peace Sign Pendant (54.6kb)

Custom Tongue Ring for Showtime’s The Big C

Though TraxNYC’s primary clientele is men, the company also creates custom pieces for women. TraxNYC created this custom tongue ring for Showtime’s The Big C for its advertising campaign for the show’s new season. The advertisement featuring TraxNYC’s custom piece has been used on Showtime’s website and in various magazines and billboards across the country.

Custom Notorious B.I.G. Pendant for P. Diddy

BIG Diddy Custom Pendant (68kb)

TraxNYC made this custom pendant of The Notorious B.I.G. for P. Diddy. The iconic photo of Biggie, photographed by Barron Claiborne, was used as the basis for this elaborate piece. Agadjani says a pendant this detailed can take up to 8 months to perfect, as replicating the human face is an intricate and time-consuming process.

Diamond Hourglass

In addition to the numerous pieces TraxNYC has created for celebrities, one special piece that stands out in Agadjani’s mind was a white gold and diamond hourglass. Created several years ago, the piece contained the ashes of the customer’s deceased relative. The ashes were sent to TraxNYC via FedEx and remained in their office until the hourglass was designed.

“It was a strange thing for a jeweller to handle, but it was a very sentimental piece and a project we are proud to have been involved in,” said Agadjani.

Custom-Hour-Glass-Pendant-32734-Diamond-Pendants (50.5kb)

To learn more about TraxNYC and view their one-of-a-kind designs, visit www.traxnyc.com.

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