Artificial intelligence (AI) tends to make people think of robotics and future technology. In reality it is a branch of computer science that uses algorithms inspired by human intelligence. For example, cognitive computing systems like those developed by Expert System make an important part of artificial intelligence and have become essential for big data analysis.
AI is seen in products in the market such as with Xbox Kinect that uses interactive body movements to control games and the personal assistants on smartphones like Siri. We are surrounded by this futuristic technology even if we are not always aware of the fact. In the business world artificial intelligence plays a very important role in analytics and big data. Big Data is basically very large sets of data that cannot be analyzed using traditional processing methods. These have to be analyzed using computers and algorithms to develop trends and patterns. Retailers around the world rely heavily on this type of data and analytics to adjust pricing and track shopping trends for millions of products and they can do this instantly with the help of artificial intelligence software.
Another type of AI technology in business is the form of machine learning. This involves programs with algorithms which actually learn from the data. These algorithms build models to make predictions and decisions rather than following a set of instructions. Essentially the AI learns how to adapt and process as a human brain would. A simple example of this would be the product recommendations you receive on Amazon or Netflix. The AI tracks what you watch or buy and then recommends similar items to you. The world of AI myth is really becoming reality. Technology has the ability to predict what you will want in the future based on your past actions. This may be a scary thought to some and remind them of the film Minority Report, however this type of AI is mainly being used for marketing and business.
We do not understand how most of this technology works on a daily basis and many of the negative myths attributed to AI are unfounded. It is better to learn about how the AI is working in our everyday lives because it does already enable many of the services we use. In the modern day the more businesses utilize AI the more they can keep up with ever changing trends and patterns in order to become more successful. Information moves at a lightning pace and businesses have to keep up. The only way to do this is to use AI for big data analytics to make intelligent decisions. It is an interesting aspect of the world we live in and it will be interesting what is developed next.
