Fashion Forward SS14
Now in its sixth year, the British Fashion Council’s (BFC) Fashion Forward initiative sponsored by eBay Fashion and supported by the Mayor of London recognises and promotes the UK fashion industry’s outstanding design talent.
Christopher Reaburn, Sibling & Lou Dalton
This season, first time recipients of the award Christopher Raeburn and Sibling join Lou Dalton and will receive tailored business support provided by the BFC, in addition to a financial award to assist in showing either a catwalk show or presentation at London Collections: Men in June.
Dedicated Fashion Forward sponsorship for menswear designers began in May 2012 in recognition of London’s flourishing menswear industry and to support the sustained growth of emerging men’s fashion talent. Previously, support for menswear designers was shared with womenswear designers and showcased on the final day of London Fashion Week.
Caroline Rush, CEO of the British Fashion Council, commented: “It’s incredibly exciting to see such a talented trio of designers given the support and exposure their work deserves and with all eyes on London this June, there’s no better showcasing platform for their level of business”
Melanie Smallwood, Head of eBay Fashion, commented: “It’s an exciting time for menswear. The Fashion Forward initiative aims to provide the stepping stone making creative talent commercially viable. I look forward to seeing how the recipients of LC:M’s Fashion Forward businesses grow and develop as a result of this support”.
Christopher Raeburn commented: “Fashion Forward is an invaluable initiative for us, a positive recognition of the business we have established over the past five years. We’re proud of the distribution and growth we’ve achieved so far and this support will help boost us onwards to hopefully ever greater things.”
Lou Dalton commented: “Having been fortunate enough to win the Fashion Forward prize has significantly supported the development of the Lou Dalton brand. The collection has grown in size and an increase in sales this season has led to added financial pressure. The support from Fashion Forward has played a huge part in dealing with these bursts of growth, from a production viewpoint and constructive manor.”
Cozette McCreery, designer of Sibling, commented: “Sibling is really thrilled to have been awarded the Fashion Forward bursary for the menswear line covering the 2014 seasons. With the support of the BFC and the Fashion Forward team they are hell-bent on doing exactly what it says on the tin: pushing the line Forward”.