Hentsch Man – Autumn Winter 2013 Collection
It is not often I walk into a room and immediately feel an affinity with an entire collection but walking into the Hentsch Man store on Monmouth Street to report on the brands forthcoming A/W’13 collection I knew immediately – even on day one of London Collections: Men (LC:M) – I had seen the collection that for me encapsulated what fashion should stand for.
Sharp tailored jackets in a mix of houndtooth prints, trousers that although slim in their silhouette hung loose at the ankle (rather than the high turn-ups adorned by every skinny lad marching along the streets of London at present), t-shirts and jumpers covered in a subtle array of geometric prints and tonal blues and reds entwined with soft alluring greys that made even grey look imaginative.
This collection for me transcended ages. Yes, the svelte like models with their cacophony of tattoos, skinny torsos, slick hair and gargantuan beards screamed “youth” but if you looked closely at the clothes and pushed the subjects to the back of your mind, their outfits and those that hung so delectably upon the rails around them could have been worn by any man who took his attire seriously.
It is all too easy at these shows to get lured in by concepts, engrossed by the audience, the spiel laid out by paid for PR agencies, or simply by your own mind getting caught up in the moment, but the joy of the Hentsch collection was it’s striped back simplicity: three models stood in gentle variations of grey, a small throng talking over the collection and discreet rails neatly lined up to showcase what the models themselves we’re not adorning; it was almost like walking into a menswear boutique – with the added bonus of a cinnamon hot chocolate being handed to you upon entering.
This was fashion striped back to it’s purest form, the clothes did the talking so we didn’t have to.
Update (November 2016) – This brand has ceased trading.