Men’s Summer Fashion
From stripes and biker jackets to neon hues and bare midriffs, check out the biggest trends to emerge from the London fashion scene for this summer. We will be hitting you up with some of the freshest and newest fashion trends that are parading the streets and culture scenes of London this year.
Bombers Are Out – Bikers Are In
The bomber jacket has dominated the catwalks for the last few seasons but the biker jacket is back in town for spring/summer 2013. Pick one up in leather or denim to toughen up a girly dress. Snakeskin is about to dominate the scene this summer as reptiles ruled the runways at London Fashion Week. Snakeskin slithered onto dresses, skirts and shoes at Erdem, Preen and Holly Fulton. You may also like Jack and Jone Jeans.
Stripes
It matters not what the year is, or what season we are in, stripes always find their way into the hearts of fashion lovers. Be they vertical, horizontal or diagonal, stripes are big news again this summer. Don’t like stripes? How about plaid? No-one can argue that there has been strong a return to the basic checks. Following on from the triumph of tartan on the autumn/winter catwalks, checks remain relevant. To keep it summery, go for sweet shades such as Roksanda Ilincic’s lemon suit or try monochrome for a chic look. Some might argue but others will definitely envy, and if you’ve got what it takes you might feel it too.
Demure White or Brazen Neon
Be brave with next season’s hottest shade and try an all-white outfit. A white trench, as seen at Burberry and Margaret Howell is the perfect summer cover-up. White is for the brave and a bit more elegant, but if you are the one who likes to go with the more urban look, neon is the killer for this season. Get yourself noticed in neon while you are hitting the clubs and the parties you plan to conquer.
Two Tone
If you are a colour lover, then this combo will for sure suit you. Why wear one colour when you could wear two? Two-tone looks were all over the London catwalks, from contrasting green and black at Acne to complimentary red and burgundy at Jonathan Saunders.
Baggy Trousers
As we enter deeper into the 21st century we are more and more nostalgic for golden 90s – for many it will be the best time of their lives. You can recreate the looks from your favorite period and get back to the ’90s with minimalist tailoring and baggy trousers. This year tailoring took on a relaxed vibe in London, as seen in the slouchy laid-back cuts of the latest coats.
Bare Midriff & Skirts
For those a little more daring, baring a little flesh can be an exciting look. This summer is going to be all about bare midriff. We caught a subtle glimpse of midriff at a variety of London shows – team your crop with a high-waisted skirt or trousers for a subtle take on a tricky look. Last but not least, get ready to show some thigh this summer! Skirts are will be slit high in London this season – long legs and sensuous looks are the name of the game.
Our job here is done. Now you should be ready to hit up Oxford Street and pick out the latest London summer fashion – it’s all there waiting for you!

Margaret Howell

ACNE

Burberry

Jonathan Saunders

Kanye West spotted in skirt – why is he ashamed to have this picture taken.

Embrace red denim

COMME DES GARCONS – Snake Skin shoes