How many shops can truly say on a daily average they have people lining up to get in? What is all the fuss about? It’s very simple when you have gorgeous topless men at the entrance ready for their picture to be taken with you, it has women of all ages literally going gaga. Yes, it’s controversial how Abercrombie & Fitch markets itself, highlighting gorgeous well-toned men only. But hey, isn’t that what the big fashion magazines have done for years?
Women take a lot of time to look good, and some women want their men to look like the staff at Abercrombie & Fitch. I had to resist touching the gorgeous German in Hamburg. Why? Because it’s not every day you get to see a man look and feel this good. On average, you only get to look at men like this in a magazine or at a professional photo shoot. That is my point. These guys, for that given moment, for us women, are a fantasy.
It’s great that male sexuality from a marketing point of view is also accessible to us women. Welcome to our world, gentlemen.
The Collection
Having these younger men all under one roof is nothing short of a good professional flirting session. Even a mother with her baby could not resist. As for the collection, what can I say? Some hoodies, polo shirts, jeans, shorts, sweaters, and strong male grooming products. As for the decor, it’s a nightclub atmosphere, overpowering perfume, and lots of hunky men dressed in the current collection (well, sort of dressed).
For me, this shop is nothing short of a walking catwalk of gorgeous men. Now most of them are very accommodating and you can literally have your arms wrapped around them. That’s the deal, they are trained for this and they love it. Why else would you work there? It’s all about ego and getting noticed.
Be inspired, take your partner in and show him how it’s great to see and feel how a man’s body can be when he takes the time and effort. Is Abercrombie & Fitch controversial in the way it markets men? YES! If it bugs you so much, simply don’t go in. I’ve never returned, and it’s been over a year since I did this article. The honest truth being, I love the men, it’s the collection that does my head in.
Abercrombie & Fitch has been at the forefront of a fashion trend that revolves around using sex appeal as a powerful marketing tool. But while their tactics can be seen as controversial, it’s undeniable that they have created an iconic, aspirational image for themselves, with their handsome, topless staff becoming a key part of the brand’s identity. The store itself is a testament to this, with a vibe that feels more like a club than a retail store.
The dark lighting, the overpowering scents, and the loud music all create an atmosphere where you almost feel as if you are being seduced into buying into the Abercrombie & Fitch lifestyle.
But beyond the physical allure of the store and the employees, there’s something about Abercrombie & Fitch that just works. The collection itself is simple but stylish – basic pieces like hoodies, polo shirts, jeans, and sweaters. While it’s not necessarily groundbreaking fashion, it’s the way the clothes are marketed that makes them stand out.
They have become symbols of the ideal body, the perfect physique, and the very image of masculinity that many aspire to. When you walk into the store, you’re not just buying clothes – you’re buying into the lifestyle and the fantasy that Abercrombie & Fitch has carefully curated for its audience.
For many, Abercrombie & Fitch represents a kind of escapism, a chance to live out a fantasy of youth, beauty, and desirability. It’s not just about the clothes – it’s about the way those clothes make you feel. And for those who are drawn to the brand, it’s an experience that goes beyond shopping. The store becomes a place to be seen, a place where you can interact with like-minded individuals, and yes, even have a little fun with the staff.
Abercrombie & Fitch’s marketing strategy has been both praised and criticized for its use of sexuality as a selling point. But at the end of the day, it has worked. The brand has become a cultural phenomenon, one that many men and women are happy to buy into.
While the company has had its share of controversy over the years, from accusations of elitism to concerns about body image, there’s no denying that its brand has a certain magnetism. For better or worse, Abercrombie & Fitch has carved out a niche in the fashion world, one that is distinctly its own.
Abercrombie & Fitch has come to represent more than just a clothing store; it’s a lifestyle, a state of mind, and an image of youthful rebellion and beauty. The controversy may surround its marketing tactics, but it’s hard to deny the brand’s success in building a unique and aspirational identity. Whether you love or hate it, Abercrombie & Fitch has undoubtedly left its mark on the fashion world.
Men, Style, Lust
Is this your phone number?
Can you be the father of my child?
This is what all the staff look like, gorgeous
How gorgeous do they look? She is wearing the current women’s collection
Getting into the store is a challenge on its own
The 2012 Collection
