Yesterday, Calvin Klein launched its newest campaign around its famous underwear range. Kellan Lutz was named the new face of the super brand and the ads will be modeled after the not-so-tame Marky Mark ads from the early 90´s.

“He’s going to be their new Mark Wahlberg,” the press release stated. “Kellan has been signed to Calvin Klein for a huge campaign that will feature him in our underwear all over billboards and magazines across the world.

Kellan Lutz model for x rated Calvin Klein Underwear

Kellan Lutz lastest model for Calvin Klein underwear.

This latest instalment from Mr. Klein continues on from his highly successful previous “Show Yours” campaign which had famous faces like model Miranda Kerr and singer Trey Songz, alongside social media personalities like Leandra Medine of the Man Repeller and Chiara Ferragni of the Blonde Salad posting selfies in their undies tagged with the hashtag #mycalvins.

From Marky Mark’s famous tightly whitey campaign to Michael J. Fox’s

“That is your name, isn’t it? Calvin Klein, it’s written all over your underwear” moment in Back To The Future, that ubiquitous Calvin Klein printed elastic underwear band has become ingrained in our pop culture brains.

Men Style Fashion takes a closer look at the 9 more of the most memorable Calvin Klein campaign images which have influenced everyone from Baptiste Giabiconi to David Beckham and many more in between.

Vladimir Ivanov

Russian model Vladimir Ivanov started working with Calvin Klein in 2010 in its Swimwear campaign. He was photographed by Sebastian Kim.

Ryan Daharsh


Mark Wahlberg

Mark Wahlberg and Kate moss modelling for Calvin Klein underwear

Mark Wahlberg and Kate Moss for Calvin Klein


Marcus Schenkenberg

Marcus Schenkenberg model for Calvin Klein Jeans

Garrett Neff

Fredrik Ljungberg

Fredrik Ljungberg footballer for Arsenal and model for Calvin Klein underwear.


Djimon Hounsou

Djimon Hounsou is a Beninese–American actor and model known for movies like Gladiator and Blood Diamond.

Djimon Hounsou for calvin klein Djimon Hounsou for calvin klein

Brandon Stoughton


Antonio Sabato Jr

Antonio Sabato Jr for Calvin Klein model

Antonio Sabato Jr model for Calvin Klein

If you are planning to become a model? Check out this article that lays down the top model poses that makes even supermodels look great.