As a big fan of the South by Southwest Conference, I always make sure I tune in to see my favourite companies and stars make their appearances. This year, SXSW was held in Austin, Texas and in my opinion was one of the best to date. As I was perusing all of the videos surrounding SXSW, I came across something new, Mack Weldon. Mack Weldon is an underwear company that claim to make the best underwear in the world. From the countless videos I’ve now watched, I actually believe they are and I haven’t even worn a pair! I’m ready to actually get myself a pair right after I’m done writing this article!
I honestly think Mack Weldon‘s videos from SXSW could change the way you look at underwear and even change your undergarment life from here on out. I’d love you to start by watching the first video I saw of Mack Weldon at SXSW featuring The Founder in all of his eccentric Texan glory.
If you’ve watched the video, continue onto the next video featuring mini-interviews with attendees of SXSW about their underwear habits!
If you’re like me, you will have sat there with a huge grim the entire time. You can feel the passion and the enthusiasm the Mack Weldon team have about their product and it’s contagious.
I have drawn two conclusions about Mack Weldon and they are as follows; either these guys are ON something, or their underwear really is the best.
I’m about to go and buy a pair. I have to know what it feels like!