Why Liam´s Sitting Pretty

Liam Gallagher’s fashion label Pretty Green enjoyed a fruitful Christmas, with festive sales up nearly 40 per cent.

The firm, who recently revealed plans to open a second Manchester store this year, said it saw record revenues during the last six weeks of 2014. (The total sales in the six weeks to December 31 were up 39 per cent on 2013.)

They said online revenues were up 41 per cent, which it said was down to record visits to its website (or ´hits´) during the period. It comes after Pretty Green released a collection that was promoted through a campaign inspired by Liam’s childhood. In addition to this, overseas sales were up 34 per cent, with the retailer proving particularly popular in Japan. Chief executive Richard Ralph said:

“We are particularly pleased with our record performance over the Christmas period, but also for the whole first quarter of this financial year. We have seen positive trading across all our channels to market continue over the entire three month period, with record sales in the last six weeks to the end of December.¨

“We believe our results are testament to the strength of our brand both in the UK and Japan, where we already operate five stores. The Pretty Green team has been extremely busy and our expansion programme remains on track. In the first quarter, we opened two new London stores and announced the launch of six concessions in House of Fraser. We will continue to look to expand the brand during 2015, both in the UK and internationally, and remain very confident we will continue to deliver strong growth for the future.”

Pretty Green said the forward order book for its Spring/Summer 2015 collection was up 73 per cent on the same period last year. And with such an atmospheric advertising campaign which was shot and around Manchester, who can blame them.